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HOW TO APPLY THESE FOUR
TECHNIQUES ON YOUR SITE RIGHT
NOW...
You've read about the four techniques I
use....
(1) Putting your sales letter to the "vote" of your visitors and
customers,
(2) Reading their minds through anonymous feedback,
(3) Handling their objections automatically, and
(4) Creating real urgency through deadlines and limited quantities...
... so right now, you're probably thinking, how can I implement
these on my site?
Over the years I've asked myself the same question, and decided to come
up with the solutions.
Quite frankly, I realized that implementing these techniques would
require some kind
of software, since they couldn't be handled manually.
I was aware of the vast amount of time and energy that would
be involved in coming up with software that could do all this, so I
considered hiring a programmer to write the software at first, which
would cost me nearly $4,000 for just one
of the programs I had in mind. The money itself wasn't
the problem, but it was getting the programmer to understand marketing
that was! In the end, the whole experience put me off outsourcing a
programmer.
So I decided to sit down and write the
programs myself, because I knew exactly what I needed and wanted. I
spent literally hundreds
of hours scripting and refining them to get them them precisely how I
wanted.
The result was 3 powerful programs. Let me explain what each one does...
Power
Split Tester
This is a PHP program you install on your site to enable you to
accurately split test and track your results.
You can track up to 10 actions (such as subscriptions and sales) at a
time, and you can even combine this with a mailing list, to ensure that
subscribers see the same version every time.
Click
here to learn more.
Feedback
Seeker
This
is a PHP program you install on your site to enable you to gather
anonymous and spontaneous feedback at various points in your sales
process.
The program stores this feedback for you, which you can then view all
in one place.
This feedback allows you to "read" what's on a customer's mind, and find
any weaknesses in your sales process to increase sales.
In addition, the Intelligent
Response
feature allows you to adapt the "thank you" message to their comments,
and so handle any objections or questions a customer might have...
automatically!
Click here to learn more.
Dynamic
Deadlines
This is a PHP program you install on your site to enable you to create
three
different types of real urgency:
Personal Deadlines. These
are timed from the moment a visitor first arrives on your sales page.
The program “remembers” the time and date they arrived, and can display
how much of the deadline is left.
Fixed
Deadlines. These
are like the kind of deadlines you get in stores. You can create
offers, discounts or bonuses that expire at a specific time and date.
Quantity
Deadlines. These enable you to
sell limited quantities to create scarcity. You can show how many have
already been sold (and show many are left
to be sold, before the next "quantity" deadline in your sequence), and
you can raise the price or withdraw a bonus after you sell a certain
quantity.
You
can have as many deadlines in a sequence as you like, so you could use
this to raise the price gradually, or to remove a bonus when a customer
delays their purchase or subscription.
Click here to learn more.
Small
Changes: Big Profits (2008 Edition)
In addition, I realize just how important it is to fully understand
customer conversion, split testing and its many pitfalls.
I wrote an ebook called Small Changes: Big Profits back in
2003, and since then it's become known as the "Bible" of split testing
and
conversion.
In this pack you'll receive the 2008 Edition, which has been revised
and updated from the original.
 This
150 page
ebook explains everything you need to know about split testing and
customer conversions, including...
- How to conduct a split test, the many
dangers and pitfalls of testing, what to test, and how to test even with just 10
visitors a day...
- Why feedback is so important, when
to ask
for it, what to do with it,
- Several powerful "underground" web copy
secrets you won't read about elsewhere...
... and much more.
Click here to learn more.
So
What's The Bottom Line?
You shouldn't have to spend
thousands of dollars paying a programmer to write programs
that will do these
things
(especially since it's a gamble as to whether you'll be happy with
their programming first time round!).
I'm also aware that
there are"free" scripts out there that claim to do some of these
things, like split testing. Let me be very straight with you. Most of
them are "free" because they're not
supported and are quite badly written - and that's the last thing you
need when you're trying to increase sales! (I know this because I've
used many of them).
In other words, you get what you pay for. I've written these programs
to be both powerful, accurate and
simple to use.
With this in mind, a marketing friend of mine recommended I sell my
programs at around $400 each, because of their quality.
The
problem with doing that is it means a lot of people simply won't invest
in the tools, even though they would almost certainly generate that
money back in increased sales very quickly! (I know this is true
because I've been marketing for a long time. It's just the way many
people think - they don't realize that $1,200 or more is a good investment if
it will generate much more in return.)
So in order to enable as many people as possible to comfortably invest
in these tools and to make it an easy
decision
for you, I've decided to price the package (that's the ebook and all 3
programs listed above) at just $199, which puts it well within
reach of the small entrepeneur or affiliate marketer.
However, as a thank-you for taking action quickly (within the next 2 hours) you can receive a 50% discount and download the sales pack for just $99.
If you implement what I talk about in the ebook and put the programs to
use, this small investment will generate you multiple times as much in
sales (and it can probably be treated as a business expense!).
What's more, your investment is completely risk-free - since I offer a
simple 90 day money back guarantee. If you find the programs aren't for
you within 90 days of purchase, then email me for a full refund. All I
ask is that you remove the programs from your servers.
Now You
Have A Choice - Please Choose Wisely!
I'm not
going to push you into subscribing to anything, so you can receive more
thinly veiled marketing messages, like so many other marketers.
I'm presenting you here and now with a simple choice.
You have an opportunity not
only to discover the keys to making more profits and sales
(as discussed in the 2008 Edition of my 150 page ebook Small Changes: Big Profits),
but to acquire the tools
to do so as well (with my programs Power
Split Tester, Feedback
Seeker and Dynamic
Deadlines).
Sadly, about 90% of the visitors to this site will read to the end and
then disappear, without investing. These people want
what the other 10% also want - more sales and profit - but they weren't
willing to make that small investment in themselves and their business
that would propel them to success.
Unfortunately, that's just a
reflection of life. 90% of people we meet in life really just want to
stay in their comfort zones, and only a small minority actually take
action to change their lives for the better.
The other 10% of my visitors - I'd like to count you among these - are
smart enough to recognize that they need to take action to make the change.
So please make your choice, and I'll hopefully see you shortly as a customer!...
"YES PLEASE!"
"I want to generate more sales and profits and so would like to invest in these sales tools."
CLICK HERE |
"NO THANKS."
"I'm happy with my current sales and profits, and I don't think I'll be investing."
CLICK HERE |
P.S: If you have any questions, feel free to contact me, or check out my frequently asked questions.
Paul Hancox
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HOME
Who Is Paul Hancox?
Paul
is from sunny England. He has been
marketing on the Internet since 1998. He edited an email newsletter
that eventually grew to over 160,000 readers, and in 1999 he wrote his
first ebook 51 Steps To Mega Traffic. He also wrote Viral Marketing Secrets (2001) and Small Changes: Big Profits
(2003, 2008). As a programmer he has also created several powerful
Internet marketing tools including Viral Refer Pro, Sales Page Master
and more recently he created the PHP programs Power Split Tester,Feedback Seeker and Dynamic Deadlines. |
How To Increase Your Sales Without Increasing Your Traffic
Technique #1 - Putting Your Site To The Vote
Technique #2 - How To Read Your Visitor's Mind
Technique #3 - Handling Customer Objections - Automatically
Technique #4 - Creating Real Urgency That Works
How To Apply These Techniques On Your Site Right Now
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