by Paul Hancox

converting visitors into customers
In this series, Paul Hancox shows how you can dramatically increase your sales using four powerful techniques that are not widely used by many marketers and affiliate sellers - a must read for anyone who is selling anything on the Internet.

If you're selling anything on the Internet, whether directly or as an affiliate marketer, I'm sure you want to increase your sales and profits - after all, who wouldn't?

Unfortunately, we're constantly told that to make more sales we need to be generating more and more traffic - but let's face it, it's not easy nowadays to double your traffic overnight, is it?

In fact, as the Internet becomes ever more saturated with people trying to make money and compete in your particular niche, and with the cost of pay-per-click traffic going up as more people compete for traffic, it's not going to get any easier.

However, in this series of articles, I'm going to show you a much easier way of increasing your sales and profits, which involves much less effort.

The key is in realizing that there's something more important than traffic!

What Could Be More Important Than Traffic? Here's The Answer...

Please don't misunderstand me... traffic is, without a doubt, the lifeblood of a web site - if you don't have people visiting your site, there's not much point in having a site in the first place!

However, is traffic the most important thing?

Many people understandably answer "Yes", but I think there's something even more important, and should be given greater priority to start with: and that's...


The ability to convert those visitors into subscribers and customers.

Let me show you why...

If you make 1 sale for every 100 visitors, you have a "conversion rate" of 1 in 100, or 1%. It means that to double this and make 2 sales you just need 200 visitors.

In other words, you can double your traffic and potentially double your sales. That's pretty obvious, right?

However, doubling your traffic can be hard work, as I'm sure you know. There's a much easier way of achieving the same thing: increase your "conversion rate" from 1% to 2%...

That way, with the same 100 visitors, you make 2 sales!

What's even more exciting is that, if after taking your conversion rate from 1% to 2% you were now to increase your traffic from 100 to 200 visitors, you make...

2% of 200 = 4 sales!

So instead of doubling your sales, you've quadrupled them! And you can use all that extra revenue to generate more traffic much more quickly and easily.

In the next few articles, let me show you four techniques I use to increase my sales without having to generate any extra traffic...

4 Powerful Techniques To Increase Your Sales

You may already be familiar with Technique #1 which I'll talk about on the next page, but I'll show you how to do it even with just 10 visitors a day (and even if you're an affiliate marketer). I consider it the single most important technique you could ever know, and yet over 90% of Internet marketers still don't use it!

With Technique #2 I'll show you how to virtually read a visitor's mind, so you'll know exactly why they're taking (or not taking) the actions you want, and I'll show you how to use this knowledge to increase your sales. This technique will give you amazing insights into your visitor's thoughts, and a major advantage over your competitors.

Using Technique #3 you'll see how you you can answer potential customer objections automatically! Sometimes it just takes that little extra push to get the sale, and I'll show you how to do it. Hardly anybody is using this technique at present... so take advantage of it before everybody else starts doing it!

In discussing Technique #4 I'll show you why creating a sense of urgency is so important, why most sites go about this in completely the wrong manner, and how to create genuine and effective urgency to increase your sales.

Click here to discover Technique #1 for increasing your sales.


Who Is Paul Hancox?

Paul is from sunny England. He has been marketing on the Internet since 1998. He edited an email newsletter that eventually grew to over 160,000 readers, and in 1999 he wrote his first ebook 51 Steps To Mega Traffic. He also wrote Viral Marketing Secrets (2001) and Small Changes: Big Profits (2003, 2008). As a programmer he has also created several powerful Internet marketing tools including Viral Refer Pro, Sales Page Master and more recently he created the PHP programs Power Split Tester,Feedback Seeker and Dynamic Deadlines.

How To Increase Your Sales Without Increasing Your Traffic

Technique #1 - Putting Your Site To The Vote

Technique #2 - How To Read Your Visitor's Mind

Technique #3 - Handling Customer Objections - Automatically

Technique #4 - Creating Real Urgency That Works

How To Apply These Techniques On Your Site Right Now

(c) 2008 Paul Hancox